Rochester Ford

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Trade-In Transparency

Welcome to Rochester Ford's Trade-In Transparency*!

Trading or selling your vehicle couldn't get any easier here at Rochester Ford. Let's face it, no one knows your vehicle better than you and that's why Rochester Ford uses a process called Trade-In Transparency*. It's easy! Here is how Trade-In Transparency* works:

    • 1
    • Go to kbb.com.
    • 2
    • Enter your vehicle information in under trade value.
    • 3
    • Print out your value and bring it in.
    • 4
    • We'll do a quick inspection and walk around with you.
    • 5
    • If everything matches your description - we'll honor your number.
    • 6
    • You drive away with either cash in hand or a newer vehicle!

The best part?
No purchase necessary.

You can simply sell us your vehicle or trade it in for something shiny and new. Trading-in, selling or buying just got easier thanks to Trade-In Transparency*.

Bid Your Trade

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price excludes tax, tag, title, registration and $200 Dealer Doc Fee. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.